I founded Competitive Edge Resume Services in 2004.  With a career background in Sales, I know how to effectively market candidates and “sell” your qualifications to a potential employer.  Your resume and cover letter are the primary sales tools to make that first impression.  The visual appearance of your resume is an important aspect and a hard to read resume can get you eliminated without the content ever being read.  I work closely with employers to continually incorporate their feedback of how they analyze resumes (computer scanned or reviewed by personnel) to ensure the content meets their criteria and effectively highlights your value.

One of the most important things to ask a resume writer before hiring them is if they have a college degree and a resume certification. I have a Bachelor’s degree in Psychology from the University of California, San Diego (UCSD) in La Jolla.  I am also a Certified Professional Resume Writer (CPRW). With over 15 years of Sales and Marketing experience in the corporate world, I gained invaluable insight from interviewing candidates for positions at the companies I worked for. Combined with my relationships with Executive Recruiters, Staffing Agencies, and Human Resource Managers, I have a pulse on the current employment climate, what they look for and how to tailor your resume to convince employers to call you for an interview.

One of the resumes I wrote was submitted to the U.S. Congress by a client who testified before congress on behalf of veterans.  In addition to my professional resume writing, I was the local book editor for The Lila Guide, a monthly contributor to Scripps Health’s non-profit organization – The Parent Connection, and was included in a book by Julie Watson Smith, a Leadership and Lifestyle Mentor. As one of the few CPRWs in San Diego, I was chosen as a subject matter expert for a resume article in the January 2018 issue of San Diego Magazine.

You will get personalized service and assistance throughout the entire resume creation process by working directly with me.  Please contact us to find out how we can help you.

Cherie Heid, CPRW

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